Did you know that most people don’t see NGOs as credible sources of information? Organizations and academic experts, peers like yourself and even regular employees are all more credible than the organization itself. If you wonder where they built this trust, our bet is on social media. Digitalization has led to the decentralization of communications. Access to powerful channels is no longer limited to public relations departments and traditional media.
For this episode, we have interviewed Nathalie Laidler-Kylander, a Managing Director at the Draper Richards Kaplan Foundation; Stefan Stolle, a Director of Marketing and Communications at Helvetas; and Zenebe Uraguchi, a Program Manager of RECONOMY and a practitioner of knowledge management, learning and communications.
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